Fujifilm to present "Shoot.Print.Share @ Inspire Printing" photographic exhibition at photokina 2018


FUJIFILM will be present again at Photokina 2018 in Cologne, the world's leading trade fair for photography, video and imaging, this year held from 26th to 29th September. This year Fujifilm under the slogan “Every photo is worth printing” does launch a Europe-wide invitation to all photography enthusiasts on 1st May and running through to 31st July 2018 to upload a photograph to be considered for participation in the exhibition. All European countries have been invited to participate and take part in the Fujifilm "Shoot.Print.Share @ Inspire Printing" photographic exhibition to be held at Photokina. As an extra incentive, the first 5,000 submissions will get for free their image printed on FUJIFILM Original Photo Paper and mounted on a stylish square FUJIFILM Fujiblox in 20x20cm format and sent to their home address at no cost.

  • Celebrate the everyday

Photographs for inclusion in the exhibition can be submitted by any photography enthusiast, from amateur to professional photographer – it makes no difference if it was taken on a smartphone or a camera. Taking the theme "Celebrate the everyday", the photograph should highlight the value of everyday moments as a worthwhile subject for photography.

Europe-wide exhibition "Shoot. Print. Share @ Inspire Printing" will display 5,000 photographs at photokina 2018

  • In focus: an image you can touch

Inspire Printing started at Europe 2017, with the first exhibition in Dusseldorf, at which photographs taken by Fujifilm employees from around Europe were presented. Through "@ Inspire Printing", Fujifilm wants to encourage people to think about the different experience they have when handling a photograph and so encourage them to print their own images.

  • Photo is – photographic event in Japan

The idea for the European "@ Inspire Printing" exhibition comes within the framework of the now popular "Photo Is" photographic event run by Fujifilm over the past 10 years in Japan. So far, a total of more than 280,000 images have been collected in the context of the project and exhibited in several Japanese cities. Through the Photo Is/Inspire Printing events, Fujifilm - as the world's biggest photographic and imaging company - aims to increase awareness that it's not just taking photographs, but also printing images that is part of our photographic heritage.

To upload photographs, and for terms and conditions of entry plus further information, go to

For further information, please contact:


Martin Stade
Heesenstraße 31, D-40549 Düsseldorf
Phone: +49 (0) 211 50 89 203
E-Mail: Martin.Stade(at)fujifilm(dot)com 


  • Photo Imaging