Instant Camera “instax SQUARE SQ6”

New Solid Color Square Film “BLACK” – Stylish Black Frame


FUJIFILM Corporation (President: Kenji Sukeno) will launch “instax SQUARE SQ6” (SQ6) compatible with square format film as a new addition to the instax series of instant camera lineup, which allows users to enjoy on-the-spot photo printing. The various shooting functions, simple stylish design, and the square format prints suit any fashion style and allow the camera to be taken anywhere, ensuring you never miss a precious moment. The “BLACK” frame for solid color square film will also be released on the same day. By adding the black frame to the lineup, you can enjoy shooting in a square format that emphasizes the vividness and contrast of the photos.

<Pearl White>                  <Blush Gold>               <Graphite Gray>            <“instax SQUARE Film” BLACK>

The SQ6 has a variety of functions that can be used in any situation. The camera has an automatic exposure adjustment function that is activated when the shutter button is pressed. It detects the ambient brightness and adjusts to provide the optimum shutter speed and flash light intensity. Even in a dark room, subjects and the background can be shot vividly and clearly. When taking a selfie, simply set the camera to selfie-mode and the settings will be adjusted to the optimum focus and brightness. There is also a self-shot mirror attached to the side of the lens allowing you to check the shooting range. Tripod holes in the bottom of the main unit and a timer can be also useful for group photos. Furthermore, to cover every situation, the camera has three modes. The “Double Exposure Mode” allows two photos to be overlapped on a single film when the shutter button is pressed twice, the “Macro Mode” can take short-range photos up to a minimum of 30cm, and the “Landscape Mode” can be used to take long-range landscape photos. It also includes three flash color filters (orange/purple/green) that once placed over the flash will change the color of the overall photo, allowing you to achieve a more unique and textured photo.

The camera is designed simple yet stylish. There are three color variations with pearl white to suit any style, blush gold for an elegant touch, and graphite gray for a cool and calm feel. The ring around the lens has a metallic finish and is matched to the color of the main unit. The knurled* surface not only makes the camera easy to hold but is also a great part of the design. The design allows you to choose the camera that suits your style and fashion.

About square format

1. Allows more of the background and atmosphere to be included in the photos with wider photo range compared to card sized instax mini film

2. Allows you to make memorable photos by utilizing “1 to 1" aspect ratio

Last year, Fujifilm released the square format film “instax SQUARE Film” and the hybrid instant camera with corresponding image processing and editing functions. There was the market needs to expand the lineup of cameras compatible with the square format. The products of instax series are being used mainly by youth all over the world since 1998, and the cumulative shipments have exceeded 30 million units across the globe. Fujifilm will continue to spread the instant photo system “instax”, which allows everyone to “enjoy printing photos as they take them,” around the world.

* The small ridges and grooves on the surface of the camera.


1. Product Name

(1) Instant Camera “instax SQUARE SQ6” Pearl White/Blush Gold/Graphite Gray (available in 3 colors)

(2) Square format film “instax SQUARE Film” BLACK


2. Release Date

Scheduled to expand selling countries / regions from May 25, 2018


3. Price

Open price


4. Main Features

(1) “instax SQUARE SQ6”

a) Simple Stylish Design Adopted a simple and stylish design. The design allows you to choose the camera that suits your style and fashion sense.

b) Equipped with multiple shooting functions

  • Auto Mode (standard) 

The camera has an automatic exposure adjustment function that detects the ambient brightness and adjusts to the optimum shutter speed and flash light intensity when the shutter button is pressed. Even in a dark room, subjects and the background can be shot vividly and clearly.

  •  Selfie Mode

Adjusted to the optimum focus and brightness for self-shooting.

            <Auto Mode>                                  <Selfie Mode>

  •  Exposure Adjustment 

The brightness and darkness can be adjusted.

  •  Macro Mode 

Allows short-range shooting up to a minimum of 30cm.

  •  Landscape Mode 

Allows long-range shooting from a minimum of 2m

                   Bright                                       Standard                                        Dark
                                                         <Exposure Adjustment>

               <Macro Mode>                    <Landscape Mode>

  •  Double Exposure 

Mode By pressing the shutter twice, two images can be overlapped on one film.

  •  Self-timer 

The self-timer function allows for group photos.

  •  Flash Off 

Turning the flash off allows photos to be taken with natural light.

        Shot 1                                   Shot 2                             <Double Exposure Mode>

c) Includes three flash color filters (Orange/Purple/Green) Attaching a filter over the flash will give your pictures a unique and textured coloring.

                                                           Orange                      Purple                      Green
                                                                                 <Blush Color Filter>

(2) “instax SQUARE Film” BLACK

a) The film can be used in any instax SQUARE series camera with the square format applied.

b) The entire frame is a solid black, allowing the photos to stand out with the contrast.

c) Each pack has 10 film prints.


5.Main specifications


Film Fujifilm Instant Film “instax SQUARE Film (available separately)
Lens Retractable lens, 2 components, 2 elements, f = 65.75 mm, 1:12.6
Viewfinder Inverted Galilean finder, 0.4 x, with target spot
Focusing Motor-driven 3-range switching (0.3 m - 0.5 m/1 ft. - 1.6 ft., 0.5 m - 2 m/1.6 ft - 6.6 ft.,2 m/6.6 ft. and beyond), Macro Mode (0.3 m - 0.5 m/1 ft. - 1.6 ft.) Normal Mode (0.5 m - 2 m/1.6 ft - 6.6 ft.) Landscape Mode (2 m/6.6 ft and beyond)
Shutter Release Programmed electronic shutter release, 1.6 sec - 1/400 sec.
Exposure Control Automatic, Interlocking range (ISO 800) : LV 5 - LV 15.5,Exposure compensation: ±2/3 EV
Film Feeding Out Automatic
Film Developing Time Approximately 90 seconds (Varies depending on the ambient temperature)
Flash In Macro mode: Built-in, automatic electronic flash In a mode other than Macro mode: Always flashing Charging time: 0.2 sec - 7 sec (using a new battery), Flash charging indicator, Effective flash lamp range: 0.3 m - 2.7 m/1 ft. - 8.9 ft.
Self-Timer Electronically controlled, approx. 10 second delay, Can be stopped mid-run
LED Display Shooting mode (Auto, Selfie, Macro, Landscape, Double exposure), Brightness adjustment, Flash suppressing, Self timer Mode
Power Supply Two CR2/DL CR2 lithium batteries Capacity: Approximately 30 instax SQUARE 10-pack film packs with new CR2/DL CR2 lithium batteries
Others Film pack confirmation window, tripod socket (tripod sold separately)
Dimensions & Weight 118.7 mm x 128.1 mm x 58.1 mm/4.7 in. × 5.0 in. × 2.3 in. (not including protrusions)/393 g/13.9 oz. (without battery, strap, and film pack)
Accessories Two CR2/DL CR2 lithium batteries, Shoulder strap, Three flash filters


2) "instax SQUARE Film" Black

Screen size 62mm×62mm (L×W)
Film size 86mm×72mm (L×W)



For inquiries on information in this media release, contact: Media Contact: FUJIFILM Corporation Corporate Communications Division TEL: +81-3-6271-2000 Customer Contact: Please contact your nearest Fujifilm office. For information on Fujifilm subsidiaries and distributors, please access the following URL.   



  • Photo Imaging