New Managing Director for FUJIFILM Europe

Masato Yamamoto appointed new Managing Director of Fujifilm in Europe as Go Miyazaki departs to take up role at FUJIFILM Holdings Corporation.

Masato Yamamoto appointed new Managing Director of Fujifilm in Europe

Masato Yamamoto appointed new Managing Director of Fujifilm in Europe

Effective 14 May 2018, Masato Yamamoto will take up the position of Managing Director for FUJIFILM Europe GmbH, Düsseldorf, Germany, and FUJIFILM Europe B.V., Tilburg, Netherlands. Masato Yamamoto will be responsible for a wealth of businesses across Europe, where Fujifilm operate 55 group companies, employing approx. 4.000 of people engaged in research and development, manufacturing, sales, marketing and service. Through these businesses, Fujifilm in Europe serve a range of industries, including photography, print, graphics and medical, as well as new ventures that utilise a number of highly versatile core technologies originally developed from within Fujifilm’s photo film business. These include regenerative medicine, drug development and delivery, membrane technologies and pioneering the use of big data.

 Masato Yamamoto succeeds Go Miyazaki who was appointed Managing Director of Fujifilm in Europe in June 2016. Go Miyazaki will now take up a new assignment in the Corporate Planning Division at FUJIFILM Holdings Corporation, Tokyo, Japan.

Born in January 1963, Masato Yamamoto joined Fujifilm in 1986 after graduating from Waseda University in Japan and after progressing through various positions, in 1994 he moved to the United States to study for an MBA from the Massachusetts Institute of Technology, graduating in 1996. In 2000, he was appointed Senior Assistant to the President of FUJI PHOTO FILM USA, responsible for the Imaging Products Division, and he held positions of increasing responsibility and in 2008 was appointed Division President. In 2010, he returned to Japan to lead Fujifilm’s global imaging business, and two years later became General Manager of Photo Imaging Products Division at FUJIFILM Corporation. In 2015, he returned to the United States as President and CEO of FUJIFILM North America Corporation. Returning back to Japan in June 2017, he became a Director at FUJIFILM Corporation, taking charge of photo imaging products in Asia Pacific as Corporate Vice President and General Manager of Corporate Planning, and in September that year he also become Deputy General Manager of the Corporate Planning Division at FUJIFILM Holdings Corporation.

“As Managing Director and President of FUJIFILM Europe GmbH, I am responsible for our common European success, and I am committed to overcoming a changing market and delivering positive results for our business and customers,” said Mr. Yamamoto.

"Together as one European team, we will work on developing new strategies that will bring Fujifilm to the next level. I am looking forward to be challenged by reaching new customers, implementing new partnerships and creating new value in the market,” concluded Mr. Yamamoto.